Following Ad Populum’s acquisition of Diamond in the spring of 2025, I created copy and helped organize the structure for several aspects of the retailer and consumer websites for what has evolved into Diamond Select Brands (DSB).

My contributions included: an exhaustive internal profile of Diamond’s original website to help developers determine which features to continue on the DSB site; a brief history of Diamond, its 40+-year role in creating the pop culture marketplace, and its future; and descriptive gateway copy to introduce DSB’s various suppliers.

Please Note: To the best of my knowledge, the pages linked below contain content that I created. However, please note that my original copy has been subject to editing since my departure in January 2026. I include it here in an attempt to document my final months with the company.

Wholesaler Website (via EnescoBusiness.com)
Consumer Website “Our Story” Page